Start With the Fire Triangle
Open the workshop by introducing the campfire triangle. Explain that every real business needs three things working together: fuel, oxygen, and spark. If one side is missing, the business struggles, stalls, or burns out.
This creates an immediate language system participants can use throughout the session. Instead of asking, “Why is this business idea weak?” you can ask, “Is it missing fuel, oxygen, or spark?” That makes founder reflection much more practical.